Creating a concrete, strong and sustainable visual presence from a completely abstract idea is my strength.
Creative strategy starts much further before the development of a visual design. It is about using empathy, experimentation, and interactive processes to develop completely new innovative solutions – or in short: design thinking. Understanding user needs, prototyping, testing and iterating for continuous improvement are essential components.
my workflow.
1. EMpathize
Understanding the users' needs by observing, engaging, and empathizing. Researching methods to gain insights into the users' experiences.
2. define
Defining the challenge based on the insights gathered. Understanding of what exactly needs to be addressed
3. Ideate
Engaging in idea generation sessions to come up with a wide range of possible solutions without judgment or criticism.
4. Prototype
Transforming ideas into tangible representations or prototypes
(physical models, sketches, storyboards, or even digital mock-ups).
5. Test
Testing and evaluating prototypes with the target users to gather feedback and insights.
6. Iterate
Refining the design, based on the feedback received during the testing phase. The process may go through several iterations. Each iteration brings the solution closer to addressing the problem effectively.