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DOING FUTURES
A timeless visual identity for a book about the future.
Doing Futures explores the intersection of futures research and innovation, inviting readers to rethink how we imagine and actively shape tomorrow.
Conceived as a sophisticated coffee-table book, the project brings future thinking into a tangible, thoughtfully designed format.
Art Direction & Visual Language
The art direction follows a deliberately reduced aesthetic. A distinctive black-and-white imagery concept, expressive compositions and carefully considered contrasts establish a visual language that feels elegant, editorial and enduring.
Rather than illustrating futuristic scenarios, the imagery focuses on human expression, atmosphere and visual storytelling — creating a sense of depth and curiosity beyond technological narratives.
Editorial Vision
The visual concept extends into the vision of a high-end coffee-table book, where content, imagery and materiality come together to create a lasting physical experience.
Initial layouts and prototypes explore the relationship between editorial rhythm, typography and imagery, setting the creative direction for the book's ongoing development. The ambition is to create more than a publication: a thoughtfully crafted object that invites reflection, inspires new perspectives and gives ideas about the future a lasting presence.
