juliaberghöfer.
Creative Output of Design thinking.
discover.

The world is full of good ideas that need an image - be it a brand, a service or a product. Only by giving an idea an image can it shine and become comprehensible to everyone.

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GUTE IDEEN BRAUCHEN

EIN GUTES ANGLITZ.

So werden sie sichtbar, verständlich,
anziehend und überzeugend.

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User Needs

01

Users must be presented with a clear collection of top wines so that they can easily satisfy their need for good wine for their special moment.

02

Users should receive intelligent, personalized recommendations to help them choose without feeling overwhelmed by too many options.

03

Users need to be able to plan a trip quickly through automated suggestions that match their preferences and schedule.

04

Users should be able to compare offers and complete bookings directly within the app, without having to switch platforms.

Solution

An aesthetic and technically high-quality pre-sale landing page that introduces the "Evening" brand and an initial collection of premium wines. This collection should be of high quality, elegant and easy to understand. However, the main purpose of the landing page is to collect initial contact details from early adopters. This will be achieved through a limited pre-sale wine that can be booked via email registration.