La Tribune Noire is a digital and brick-and-mortar retail format founded and realised in 2021. The company focuses on the online and offline sale of exclusive collections and products from Black People of Colour. The assortment represents the medium to upper price segment: fashion, jewellery, accessories, interior design and delicatessen. The primary message to be conveyed by the logo is iconic coolness. Iconic because La Tribune Noire has an absolutely unique selling proposition through its concept of luxury products from Black People of Colour. This message is visualised by a bold, sans-serif black font. The individualisation through the missing A-stroke and the edges makes the logo individual, modern and self-assured. The orange superscript LA makes a picture element superfluous. To convey sustainability and a bit of exoticism, the logo is accompanied by various graphic elements in leaf form, which continue to convey the modern, cool look through their reduced geometry.

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